Working as consultants, we helped Arts NSW transform their digital presence into something more modern and relevant. We played a big role in developing new content for their website, and also helped give their monthly e-newsletter (their main touch point with audiences) a thorough content make-over. We also gave senior funding, policy and project management staff ongoing support by setting up a monthly web clinic where we got to share ideas, strategies and results. Overall, our role helped create a cultural shift in the way the role of the site and e-comms were perceived by both the organisation itself and its audience.
This chunky project involved everything from training AMP staff to tackle their online content for a major site relaunch, to working with numerous stakeholders to edit and rewrite content with usability and web best-practice in mind. We also helped with navigation labelling, content brainstorming and editorial strategies and ongoing feedback. High pressured, tight deadlines and a terrific end result.
Working to super-tight wire-frames and SEO data, we crafted over 120,000 words of on-brand content for 3 high-profile college websites: William Blue College of Hospitality Management, Billy Blue College of Design and APM Business College. Our role was to re-create new content from a variety of sources, to identify and solve information gaps, work closely with web, brand and content stakeholders, and to make sure that the voice and tone of each College matched its own brand while paralleling the Think brand guidelines. The content also needed to speak to non-English speaking target audiences and appeal to both parents and students.