Training staff how to write for the web is a critical step in ensuring that your online communications are properly executed – now and into the future. Not training them is a big risk that grows bigger with the publication of every new web page, e-newsletter or tweet.
At write-minded we have educated hundreds of professionals how to write for the web and social media, and how to assess and plan new web content. Leading Australian brands and government departments including AMP, Harper Collins, The Australian Human Rights Commission and the Art Gallery of NSW (plus many many more) have trusted us to work with their teams to deliver improved outcomes.
While we offer a variety of web writing training programs and content strategy programs every course is different – based on your own content, your core goals, and on your team’s specific needs. Web content training sessions can be delivered in your workplace (we work right across Australia and the Asia Pacific) or we can organise a venue for you.
CHOOSE A COURSE
Web writing training – basics
Why is writing for the web different from print? What are the 10 golden rules of writing for the web? How do I assess my own content before I publish? This engaging and interactive web writing workshop is designed to get professionals up to speed on the latest web writing tactics and get them thinking about their content differently – before they hit the publish button. Email us for a program or call (612) 0407 708 284 for more information. From $250 per person.
Web writing training – master class
Designed for communications teams and senior content stakeholders, this web writing master class explores the power of improving landing pages, homepages, SEO keywords, navigation labelling, writing good social media, EDMs, and producing responsive content that is front loaded and succinct. Email us for a program or call (612) 0407 708 284 for more information. From $350 per person.
Content development, planning and strategy training
Imagine sitting down with your organisation’s key content stakeholders, with the guidance of a content specialist, and nutting out the steps to put together a powerful content strategy that raises the bar on your organisation’s content, and sets a road map for the future. One day. Years of thinking done. Email us for a program or call (612) 0407 708 284 for more information. From $495 per person.
Web content accessibility (WCAG 2.0) and web writing for government training
To help government teams understand everything they need to know about adhering to the Web Content Accessibility Guidelines (WCAG 2.0) we offer a hands-on training program that will help them understand why accessibility matters and how to prepare content that everyone can read and understand. Email us for a program or call (612) 0407 708 284 for more information. From $350 per person.
Want a bit of each?
If your team members are at different writing levels, or you have mixed objectives, we can create a web content workshop program that combines a selection of the topics we offer. Email us or call (612) 0407 708 284 for more information.
About the trainer
Libby Varcoe delivers all of our web content training and is known for her engaging sessions and ability to share her extensive online content knowledge in an accessible and interactive way. Over the years, Libby has taught hundreds of Australian professionals, ranging from project managers and marketing directors to famous scientists (and everyone in between) on how to tackle their web content. More about Libby