Working as consultants, we helped Arts NSW transform their digital presence into something more modern and relevant. We played a big role in developing new content for their website, and also helped give their monthly e-newsletter (their main touch point with audiences) a thorough content make-over. We also gave senior funding, policy and project management staff ongoing support by setting up a monthly web clinic where we got to share ideas, strategies and results. Overall, our role helped create a cultural shift in the way the role of the site and e-comms were perceived by both the organisation itself and its audience.
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